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Wipes event to be held Nov. 12-13 in Vienna, Austria
July 21, 2025
By: Tara Olivo
Associate Editor at Nonwovens Industry
Smithers unveiled the full agenda for Go Wipes Conference 2025, returning Nov. 12-13, 2025, as the premier event dedicated to the European and global wipes market. Now in its ninth year, the conference will once again bring together key stakeholders from across the supply chain — from raw material suppliers and nonwoven manufacturers to brand owners, retailers and sustainability experts. Held as a two-day, in-person event, Go Wipes 2025 will deliver a future-focused program filled with insightful presentations, technical advancements and data-driven forecasts. The agenda has been carefully crafted in response to continued industry feedback and the growing demand for innovation, regulatory clarity and practical sustainability. This year’s conference will focus on four core themes: market outlook and regulation, innovation in product development, consumer and retailer behaviour, and the evolving role of sustainability and digitalisation. Highlights from Day One – Wednesday , Nov. 12 include: • Market Outlook and Regulatory Updates: Featuring Philip Mango (Smithers) on global trends and Wes Fisher (INDA) on North American regulatory shifts • Innovation Across the Wipes Lifecycle: Presentations include the introduction of powder-based wipes (O-PAC), sustainable enhancements via Lyocell toolkit (Lenzing), and smarter manufacturing (BW Converting) • Consumer Behaviour and Circular Thinking: Insights from Ecowipes, Biedronka (Jeronimo Martins Group), Euromonitor, goodwipes, and Mintel will explore how user expectations and global trends are shaping product development and retail strategy The day concludes with an open networking drinks reception — a unique opportunity to engage with the industry’s most connected professionals. Day Two – Thursday, Nov. 13 will deep-dive into sustainability and digital transformation, with sessions including: • Sustainability as a Business Case, led by Suominen Corporation’s EVP and CTO, Markku Koivisto • A panel discussion on greenwashing vs. genuine sustainability, moderated by Heidi Beatty (Crown Abbey), with expert voices from VTT and OrganoClick Additional speakers from leading organizations include: Fibertex Nonwovens, VTT Technical Research Centre of Finland, Hartmann Group, Ashland, Albaad, and many more, Go Wipes 2025 offers access to the information and people shaping the future of the wipes industry. Registration is now open. To view the full agenda, visit: www.go-wipes.com.
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